Pan America disappointment

[Dreamz2]

A few weeks back, HD dropped their Q4 2024 report and only 415 Pan Ams "shipped" globally. That's to dealers, not sold, the sales are worse than reported, down 17% from 2023. Meanwhile, BMW's breaking records, with the Thai move and zero tech updates, I've lost hope for the 2025 ST, I think HD needs a serious rethink.

 

[Bulls.eye]

HD hyped this platform so hard at launch and then just let it rot while bmw keeps refining and expanding lol and honestly, the Thai production shift with no tech refresh or clear direction for the ST feels like a white flag, I was holding out for the 2025 model too, but at this point, it looks like even Harley doesn't believe in it anymore.

 

[Tanayo]

Harley actually missed the mark with the Pan Am follow up, like no updates, no buzz, and moving production overseas isn't helping the brand image with their core,meanwhile, BMW just keeps eating their lunch with solid upgrades and a loyal following, I had hopes for the 2025 ST too, but at this rate, I'm not holding my breath.

 

[Nonye9]

Yeah, those numbers are rough. Do you think it's just market timing, or is it more about the Pan Am's pricing and lack of updates compared to BMW's aggressive moves?